The COVID-19 Initiative

As The Drum published at the start of the COVID-19 pandemic we saw an opportunity to help the vulnerable and frontline workers with their pets.

We evolved quickly from our usual business of caring for dogs to creating a foster programme to help keyworkers and those in hospital. Social media enabled us to create over 5,000 foster carers throughout the country to help thise that needed dag care the most.

The nationwide Covid-19 initiative uses postcodes to match volunteers with people that need help caring for their pets.

Our local MP has helped to gain momentum as well as our celebrity supporters.

We use social media a lot in our business for years now and with all the negativity that surrounds it this initiative showed how if used correctly it can provide an amazing tool.

WhatsApp video features have been vital for helping our team to conduct virtual “home checks” to ensure pet safety. Partners, including pet subscription service, Butternut Box, have stepped up to provide emergency food supplies as well which is just brilliant.

As with somany positive stories of communities working together throughout this crisis we are very proud to have done our bit for dog owners who needed help the most.